AskDickWagner - Disaster Restoration Consulting
Stupid Things Contractors Say On Social Media
Stupid Things Contractors Say On Social Media
The highlighted message below (in quotes) was recently posted on a Social Media site by a contractor who, in my opinion, is ill informed – at best.
“Attention Homeowners: Do Not Choose a Restoration Company/Contractor Who Has Little, or No Experience Working With Insurance Companies.
As the insurance policyholder, it is your responsibility to disclose any loss to the insurance company and provide the necessary documentation required to process the claim. You will need an estimate from a restoration company that meets the strict insurance company requirements, created using specific estimating software. If the estimate format does not meet the insurance company standards, it may be rejected.”
Sadly, the above statement seems to be the belief of many restoration companies! In my humble opinion, it’s absolutely WRONG.
First: The Skills and Experience needed are: knowing the correct way to mitigate and restore the property.
Second: what do they mean “disclose any loss?” If the toilet overflows in your home and you get it cleaned up quickly and properly, and choose not to make a claim (or the cost is below your deductible amount), you are NOT required to contact your insurance company.
Third: An Estimate is not required. Certainly the property owner may want an idea of what to expect in costs, but it is NOT required, and the insurance company does not and cannot demand it!
Fourth: No insurance company has the right to require the contractor to use a “specific estimating software.” There are several Estimating programs on the market and the key word is “Estimate.” That means approximate, close, about, in the area, a general idea or expectation of the cost.
Policyholders are required to immediately mitigate their loss to prevent further damage. This means they are required to hire a contractor and get the loss mitigated ASAP. No estimate is required by the insurance company, (however the policyholder may ask for an approximate price).
Only those contractors that have sold their souls to Third Party Administrators or Preferred Vendor Programs are expected to use the “approved pricing program of the TPA or insurance carrier – in the format they demand.”
Consistency - Not Having It Will Cost You!
Trust takes days, weeks, months, even years to build. Trust is something that scales; it's something that we can continue to build on for decades, for a lifetime, or longer. Trust is the investment you cash in on when you print "Since 1870" on your beer label. Trust can take a century to build. Sadly, trust can take seconds to destroy.
Trust isn't just the most valuable asset that you have at your disposal; it might be your only asset. You can use that trust to find new employees, you can use that trust to build new partnerships and make sales, but you can't buy trust with money, and it takes a long time to earn it all over (if you even can) again once you've lost it.
The only way that you build trust is with consistency. It is through our most consistent behavior and attitudes that we develop a reputation that others know who we are and whether or not we can be counted on.
In a B2B scenario, consistency can refer to consistent follow-up, consistently ensuring that every web page we design for a client is just as good as the last one. In marketing, consistency might mean turning away that major client who wanted you to disobey the do-not-call list in your telemarketing efforts so that your other clients know that you can be trusted not to associate their brand with invasive advertising techniques.
In the classic Tarantino film Jackie Brown, Samuel L. Jackson's character is asked about a girlfriend of his who is always trying to double cross him. Questioned on why he keeps her around, Jackson replies "Well you can't trust Melanie, but you can always trust Melanie to be Melanie." This is an example of the kind of trust that you don't want to earn, but if you consistently fail to complete a project on time, if you consistently release poorly tested products, if you are consistently inconsistent, reversing your position on everything on a near-daily process, this is the kind of trust that you'll earn: we can be one hundred percent certain that you're not going to deliver on your promises. Your customers, your employees, your friends and family all learn who you are and know your reputation. It must be consistently good!
Throw away your company literature! It’s junk
Throw away your company literature! It’s junk.
Have you ever really thought about why you have company brochures, flyers, literature and even business cards?
Here are the brutal facts about your marketing materials: they are all about you, all about your services, all about your skills, training, certifications, number of trucks, quantity of equipment, ad nauseam. For most business owners, managers and marketing reps; a glossy, four color, full bleed folder or pamphlet about your company only serves to stroke your ego. And for the few of you that don’t do it for your ego, you create and print these marketing materials because you think that’s what you are supposed to do! Sorry. Wrong.
While I’m on this rant, the very common networking meetings are also almost always, in my opinion, a waste of time. You probably immediately thought about meetings like Chamber events, business networking luncheons, or other get-togethers primarily intended for you to leave the meeting with a handful of business cards. The more cards you walk away with, the more success you think you had! Oh, you also are excited if you got to spend time telling people about your company, services, skills, or expertise. Yes, you rock. But they really don’t care.
Just like your company brochures, these meetings are all about you and rarely bring anything to the prospect that is truly important to them. Should I say it again? It is not about you. It is about what they need and want!